Adidas Takes a Subtle Swipe at Paris Fashion Week and Quietly Wins the Sneaker Game!

adidas, the powerhouse of the sneaker world, could have stormed Paris Fashion Week like royalty—but they opted for a more understated approach, leaving everyone buzzing with admiration. Even without flashy theatrics, adidas dominated the Fall/Winter 2025 menswear scene like a stealthy fashion ninja!

While the fashion week spotlight was packed with killer footwear moments from the likes of PUMA and New Balance—who both had their own buzzworthy stints—adidas quietly but surely claimed the crown. Sure, brands like ASICS and Salomon were vying for attention, too, but with Nike barely making a blip, adidas stood tall above the rest.

Sneakerheads everywhere agree—adidas' low-top shoes have become essential wear, even amongst the coolest at Paris Fashion Week. But wait, there's more! adidas didn't just boast foot traffic; it struck cultural gold. Collaborations made with a bang but whispered with finesse, like the can't-miss team-up with Willy Chavarria, added to their impact.

VIPs couldn't get enough: Pharrell wow'd in adidas Jellyfish designs, Jerry Lorenzo unveiled Fear of God Athletics made with adidas' power at PFW FW25, and adidas Y-3’s collection was a sleek must-see. And while adidas led with stunning show elixirs, it was the sublime little partnerships—like with Song for the Mute and Pièces Uniques—that amplified their runway impact tenfold.

True collaboration genius, right? adidas joined forces with Samba queenmaker Wales Bonner, creating a dazzling shoe that still stirs up chatter, yet to fully debut beyond an invite-only showroom. This season was more than just a fashion run; it was a parade of triumph for adidas.