Could Your Jeans Be the Key to Ending Modern Slavery? Discover Outland Denim's Bold Mission!

What's that one item in your wardrobe you just can't let go of? Yes, we're talking about jeans! The trusty denim that's been a staple for sailors to farmers since forever. But did you know they could be more than just a piece of clothing?

James Bartle believes that jeans should stick around in your closet for years because they endure with you. But what if these jeans did more than just stick around? What if they could change the world?

Enter Outland Denim, the brand that’s not just about making high-quality jeans. It’s about sparking a revolution through consumerism to create positive change! Their mission? A "cycle of freedom" to counter poverty cycles, empowering people caught in modern slavery.

Bartle took inspiration from the movie Taken and the shocking reality that over 50 million people are trapped in modern slavery. Could the fashion industry provide tools and financial control for impoverished workers? He believed so!

From the outset, Outland didn't aim to become a big brand but to "do good in the world." Located in Queensland, Outland supports vulnerable individuals out of modern slavery through investment in training and economic empowerment. Their mission? #DenimForFreedom. But wait, the plot thickens. Outland had its share of rough patches, especially during COVID-19. The team faced tax troubles after keeping their Cambodian operations open during the pandemic. Yet, Bartle stayed committed to the welfare of his employees, refusing to close!

The financial hardships continue as Outland deals with a whopping $50 billion debt scenario in Australia. But let’s not forget why they’re fighting: to end human trafficking and modern slavery affecting one in every 130 women.

Even with setbacks, this won’t stop the 2019 Thomson Reuters Foundation Stop Slavery Award winner. Outland pushes forward, considering expanding into new markets and environmental initiatives. They offer more than just jeans—customers receive a personalized experience through a unique QR code, connecting them to the seamstresses’ stories.

With customer support, Outland believes they can change lives. As Bartle optimistically states, "We’re heading toward the best position we’ve ever been in." Ready to join this denim revolution? Your jeans have never meant more!