Did Scotland's Best-Kept Secret Just Dethrone Paris as Fashion's Luxury Capital? Discover Elgin!

Did Scotland's Best-Kept Secret Just Dethrone Paris as Fashion's Luxury Capital? Discover Elgin!

Get ready to uncover the hidden gem nestled in the Scottish Highlands—it's not what you think! A quaint little town named Elgin, often overshadowed by Greek marbles, holds the secret to irresistible luxury: cashmere! Just a short hop from Inverness Airport, Elgin's modest sandstone homes hide a history brimming with royal connections and textile mastery.

Picture this: a massive ancient stone erected by Scotland's mysterious Pict people and whispers of Macbeth himself! But the real showstopper is Johnstons of Elgin, a mill that's spun tales of cashmere since 1797. Here, the purest of waters aids in washing the world’s finest fibers.

Here's the kicker: fashion titan Dior has handpicked Johnstons' artisans for their upcoming collection! Yup, they're weaving magic with fibers on Japanese Shima machines and crafting designs inspired by vintage treasures. Fancy a sneak peek at this craftsmanship redux? Just imagine a journey through aroma-filled carding rooms where the traditional dance of pistons spins the fabric of dreams.

And just wait till you see the intricate detailing on Dior's cashmere blanket; it’s all happening at Johnstons! This mill is a museum of textile heritage, blending old-world charm with cutting-edge fashion. Dive into the allure of cashmere in its raw, fluffy state, then watch it morph into textiles as fine as a spider's web.

Why hold back? Dive into this textile voyage and discover how Scottish ingenuity is weaving a legacy that's too enchanting to resist. The past meets the future at Elgin, and it’s a spectacle you won’t want to miss!

Back to blog

Leave a comment