Discover Alaïa's Enchanting Parisian Store: A Mesmerizing Fusion of Art and Fashion Awaits!

Prepare to be mesmerized by the latest architectural masterpiece as Alaïa reveals its stunning new flagship store at 15 Rue du Faubourg Saint-Honoré! A bold fusion of art, design, and fashion crafted by superstar architects Kazuyo Sejima and Ryue Nishizawa of SANAA. Inspired by the iconic ‘second skin’ silhouettes of Alaïa’s designs, this space redefines luxury retail with its sculptural and intimate atmosphere.

Don't miss your chance to explore Parisian elegance! This new boutique isn’t just another store; it’s a temple of fashion and a testament to Alaïa’s timeless identity on Paris’s most legendary street. Designed to complement existing boutiques on Rue de Moussy and Rue de Marignan, it channels Alaïa’s spirit with four breathtaking, transparent rooms in soft pink hues, each showcasing its own collection. Art installations elevate the experience, featuring pieces like Ron Arad’s sculptural table and Philippe Malouin’s one-of-a-kind armchairs.

Ascend the signature spiral staircase to discover an enchanting second floor, home to Le Café Sant Ambroeus, a hidden culinary gem nestled at the heart of the fashion house. Join the ranks of artistry and fashion lovers who can’t stop raving about the architectural wonder that is SANAA.

Alaïa has curated the ultimate blend of fashion and art in one place. Find yourself at the intersection of tradition and forward-thinking design, a truly immersive experience you won’t want to miss!

Project Info: Alaïa Flagship Store | Architects: SANAA | Photographer: François Halard

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