
E-commerce Explosion: Why 2024 is the Year Shopaholics Have Been Waiting For!
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Hold onto your shopping carts as 2024 kicks off with a bang in the world of e-commerce! From fashion to beauty, the latest trends and habits have emerged to change the online shopping game forever.
The fashion and accessories category stole the show, accounting for a jaw-dropping 30% of total orders. Following closely behind were beauty, wellness, and personal care, securing 19% of the pie according to Unicommerce. In fashion, casual and western wear reigned supreme. Meanwhile, skincare must-haves like face washes and sunscreens took the beauty world by storm, with health supplements and chic sunglasses not far behind.
But that's not all—Tier-3 cities are flipping the script with an explosive rise in online shopping orders, leaving other regions in the dust! Travel enthusiasts are cheering too, with sales of travel goodies like backpacks and bike gear skyrocketing by a staggering 200%. Watches and books didn't miss out on the action either, with remarkable growth of 100% and 85%, respectively.
Steeper discounts of 15-30% tempted shoppers across major categories, far outshining last year's offerings. High-volume areas like fashion and beauty doubled down on this trend, making 2024 a year to remember for shopaholics.
Average Order Values (AoV) also climbed, with FMCG items seeing a 17% surge. Electronics, home appliances, and decor weren't left behind, all boasting impressive gains.
In an exciting twist, customer returns fell from 10% last year to just 7.8%, showing e-commerce efficiency is on the up. However, undeliverable orders nudged slightly higher, a small hiccup in an otherwise smooth journey. Shoppers are opting for prepaid over Cash on Delivery, as prepaid orders see a lower return rate.
And let's not forget the omnichannel revolution! A 40% increase in stores adopting this tech means the online and physical shopping experience is blending like never before. Ship-from-store orders are up by 50%, proving that the future is here!
With nearly 900 million transactions processed, Unicommerce is riding high, leading businesses into a brave new world of retail wizardry. Get ready for the next page-turner in e-commerce evolution—2024 is already breaking records!