F1 + Fashion: How Pacsun is Bringing High-Speed Style to Gen Z's Wardrobes!

Hold onto your hats, gearheads and fashionistas, because Formula 1 has just revved up its relationship game with a sizzling new multi-year deal with none other than the trendy retailer Pacsun! Buckle up as F1 races into the world of fashion, aiming to capture the hearts and wardrobes of teens and young adults alike.

Picture this: since 2022, F1-branded threads have been making waves in over 350 Pacsun stores across the USA. This isn't just about cars anymore, folks. It's about spreading the F1 fever to new audiences, especially those savvy Gen-Z gals born between 1997 and 2012. How? Through Pacsun’s undeniably cool customer base, of course!

F1 spilled the beans, saying this partnership is all about expanding its reach and boosting fan engagement with innovative fashion at various price points. Talk about style for every adrenaline junkie!

And there's more to come—2024 will see an exclusive set of clothing lines dropping for the Italian, Austin, and Las Vegas races. Fashion and F1 are a match made in heaven, and the evidence is undeniable. F1’s chief commercial officer, Emily Prazer, is thrilled, noting how this evolving partnership keeps the fan experience as fresh as their latest gear.

Richard Cox, Pacsun’s chief merchandising officer, couldn't be more excited, highlighting their commitment to creating fashion that echoes the lifestyle of their community. Renewing the partnership is a testament to their dedication to weaving storytelling magic around the F1 phenomenon.

Adding fuel to the fire, as F1 speeds forward in its quest to conquer both the US and international scenes, Pacsun is poised at the crossroads of fashion and fandom. They're delivering gear that speaks to both die-hard devotees and the new wave of fans.

Oh, and did we mention? In another thrilling twist in the F1 universe, the F1 Paddock Club just secured a 10-year pact with catering ace DO&CO, ensuring the ultimate in hospitality continues at the circuit. Fasten your seatbelts because F1 isn't just about cars anymore—it's a lifestyle!