Fashion Shockwave: 2024's Game-Changing Innovations You'll Never Believe!

Hold onto your hats, fashion aficionados, because the Glossy Fashion and Luxury Awards have unraveled some jaw-dropping revelations for 2024! Brace yourself for a dazzling adventure through the cutting-edge of style, where innovation meets unforgettable experiences!

This year's winners are pushing boundaries like never before, embracing technology that whisks you into immersive worlds and championing sustainability like eco-warrior trailblazers. Get ready for tech-infused marvels and partnerships that leave an everlasting mark on the runway of your imagination.

First off, Saks takes the crown for Best Collaboration—and you'll never look at luxury the same way again! They teamed up with Dior to sprinkle festive magic over their legendary New York flagship, featuring jaw-dropping light shows and exclusive events with celebrities like Dior Ambassador Jennifer Lawrence. It's luxury like you've never seen it before!

Kendra Scott wowed everyone with the Best Experiential Marketing Activation, bringing the iconic Elisa necklace on a whirlwind tour that left Gen-Z college students spellbound. With AR spectacles and interactive pop-ups, over six million got a front-row seat—and the bling was just the cherry on top!

Reformation grabbed the spotlight with the Best Brand Marketing Campaign, seamlessly blending fashion and activism. Partnering with Monica Lewinsky, they powered up young voters like never before. With a spike in brand searches and viral TikTok action, Reformation's campaign was a cultural phenomenon that's hard to ignore!

Meanwhile, be sure to check out more winners for boundary-shattering achievements like Best Breakthrough Product Innovation by HOKA, and SKIMS making waves with their Best Launch Campaign. And don't miss out on Primark redefining in-store experiences and Knix making strides as the Inclusive Brand of the Year!

For those biting their nails over resale innovation and tech-powered experiences, the Best Resale Business and Best Use of Technology categories are sure to leave you spellbound!

Step into a universe where the future of retail shines—connected, socially conscious, and seriously chic!

Whet your fashion appetite by diving into the awards' full list of winners!

Dreamers and creators, if you're considering tossing your hat into the ring for next year's awards, get tips, reminders, and more when you check out the official page!