Forget K-pop! Thai and Filipino Stars Reign Supreme at Paris Fashion Week - Who Stole the Show?

K-pop is out, and the new kings and queens of Paris Fashion Week are here to shake things up—hello to Thai and Filipino stars stealing the spotlight! This Spring/Summer 2025 season was a game-changer as these dazzling celebs brought more power to the fashion front rows than ever before, leaving influencers in the dust.

Thanks to an explosive report from Launchmetrics, we discovered that our favorite Thai and Filipino icons ranked first and second in the celebrity-driven media impact value (MIV), a mind-blowing metric that measures the monetary worth of all the buzz they create through posts and social interactions.

Celebrity MIV skyrocketed to a dazzling 18 percent over the last two years, up from 8.6 percent for SS23. Influencers? Not so much. Their MIV dropped to a mere 15 percent from a previous 18.9 percent. But don't count out traditional media just yet; it jumped from 55.5 percent at SS23 to a solid 58 percent for SS25.

Want to stay ahead in the fashion game? Keep a close eye on these rising stars because they are reshaping the landscape of luxury fashion and celebrity influence!