From Rackets to Runways: Australian Open 2025 Unveils an Unforgettable Fashion Frenzy!
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Hold onto your tennis rackets, folks! Melbourne's Grand Slam just gave us a full-blown fashion runway on the courts! From champions like Jannik Sinner and Madison Keys flexing in Nike gear to underdogs making waves, the Australian Open 2025 was a literal style show. If you missed it, here’s what had everyone buzzing!
Luxury men's clothing brand Psycho Bunny strutted onto the Grand Slam scene for the first time, while a certain Aussie qualifier set the internet on fire with her thrifted fashion finds. Meanwhile, a Russian daredevil upped the game by launching her own daring fashion line!
Read More: New year, new deals: Tracking players' new sponsors and apparel changes in 2025
Nike went big and bold, inspired by Melbourne’s sunny beaches. Aryna Sabalenka and Madison Keys turned the court into a Swoosh showdown with the iconic brand. And just when social media was debating the layered looks, Keys snagged her first Grand Slam title in a stunning all-Nike affair.
Legendary Nike ambassadors like Carlos Alcaraz and Jannik Sinner weren't left behind—each serving looks that made headlines. Osaka even gave us something to swoon over with a vibrant sunflower-themed custom kit. Talk about carrying summer in your clothes!
Read More: Outfit of the Day: Naomi Osaka's sunflower-powered Australian Open kit
The spotlight is also on Frances Tiafoe! The American sensation stepped onto the court with flair, rocking Lululemon with style that screams "winning!" Meanwhile, Andrey Rublev and Zhang Zhizhen started a pink revolution with K-Swiss adding a pop of color to their moves.
Read More: Andrey Rublev leads “reborn” K-Swiss back into its tennis era
Ukraine's bold trendsetter, Marta Kostyuk turned up in Wilson's gutsy "Infrared” dress, while Coco Gauff turned heads in a superhero-inspired set that proved that you absolutely can’t shy away from Marvel vibes on a tennis court.
Read More: "You have to sacrifice for fashion": Coco Gauff breaks down Marvel-inspired Australian Open fit
And Novak Djokovic? He rocked a head-turning all-blue Lacoste kit that had everyone diving into the pool of envy, complete with sneakers as blue as the Melbourne sky.
Read More: Asics launches the Gel-Resolution X shoe with help from Djokovic
Elina Svitolina, with Adidas, championed a cutout look that screamed fashion-forward, accessorized with lab-grown diamond bling, making her matches sparkle on and off the court.
Read More: Adidas drops 2025 Melbourne collection ahead of Australian Open
On athletes like Iga Swiatek and Ben Shelton stayed true to their recognizable casual chic, allowing the ombre swirl of sunny shades to dance with them on the court.
Elsewhere, Alexei Popyrin caused a stir with Psycho Bunny debuting their unique brand identity, and Thanasi Kokkinakis paying tribute to his Greek roots in bespoke shorts that could very well belong in a museum of modern style.
Qualifier Destanee Aiava may not have a sponsor, but her thrifted vintage dresses wore a tale of their own, while Anastasia Pavlyuchenkova revealed she’s not just in the game but ahead, with her self-made striking collection featuring delicate cuts and bright hues.
Read More: Anastasia Pavlyuchenkova designing her own Australian Open tennis outfits
Stay tuned for more electrifying updates as tennis and fashion continue to collide on the global stage! 🎾✨