Hot New Brands and a Glam Makeover: Fashion Valley's Jaw-Dropping Transformation is Here!

Hold onto your shopping bags because Fashion Valley is turning up the heat! Five new stores are spicing up the scene, and guess what? Three of them are making their debut right in San Diego. Get ready to flaunt some Australian vibes with the influencer favorite, Princess Polly, now open alongside the chic Aritzia!

Be on the lookout as more fashion giants crash the party! Spanish elegance is on its way with Purificación García, and footwear fanatics, brace yourselves for the iconic British style of Kurt Geiger by the end of the year. Oh, and did someone say a revamped Prada boutique is just around the corner? You bet!

General Manager Bob Doherty spills the beans, "Recent retail openings and upgrades have transformed the center, offering an upgraded experience for visitors and retailers alike." And he's not kidding—brand new doors have swung open for luxury watchmaker Tudor and the charming lifestyle brand Zimmermann as of August.

That's not all! This fashion mecca just underwent a jaw-dropping multimillion-dollar makeover. Everything from facades to customer amenities has been given the VIP treatment. But wait, there’s more! The upcoming closure of JC Penney will pave the way for a mixed-use redevelopment by AMLI Residential featuring 850 luxury residences and a dazzling 100,000 square feet of retail and dining bliss!

Keep your eyes peeled—construction kicks off in 2025 and wraps the following year. Fashion Valley is not just a shopping center; it's shaping up to be a lifestyle revolution. Be there or hear it from the fashionistas first!