Inside the Glamorous World of Hyères: Balenciaga’s Eco-Revolution and Wild Fashion Secrets Revealed!

The 39th edition of the festival burst into life from October 10-13, 2024, at the stunning Villa Noailles, turning heads and setting the stage for a whirlwind of excitement!

Brace yourselves for the inside scoop: the Festival's finalists were treated to an exclusive masterclass on environmental responsibility and sustainable innovation. On October 12, 22 daring finalists for the Fashion and Accessories Awards mingled in the lush gardens of Villa Noailles for a mouthwatering lunch with trailblazing experts you’d kill to meet. We had powerhouses like Anne-Gaëlle Lamort and Riccardo Turrisi from Kering leading the charge, along with Stefano Babbini, CEO of the revolutionary SQIM. They’ve already left a mark by giving Balenciaga its dazzling PETA award-winning mycelium coat, EPHEA!

But the drama didn’t stop there! Balenciaga's own sustainability maven, Annika Mohr Storfält, shook things up at the 23rd Rencontres Internationales de la Mode. This convo was the real deal! Industry giants joined forces to dive deep into the challenges of environmental responsibility and to showcase Balenciaga's progress. They didn’t hold back on the juicy details, revealing everything about the House’s strides toward a greener planet!

Here’s a sneaky peek into Balenciaga’s game-changing sustainability strategy: three essential pillars—impact, product, and system change—all revolving around our precious environment and the people. It’s the very essence of Kering’s core values!

What’s this festival all about? Since 1985, the International Festival of Fashion, Photography, and Accessories at Hyères has been the place to be. It transforms Hyères into a fashion mecca each year, offering attendees unparalleled insights and networking opportunities. Are you ready to dive into the must-see madness of the fashion world?

And let's not forget about the International fashion encounters! These elite gatherings, orchestrated by the crème de la crème of the fashion industry, bring reality to the runway. With backing from heavyweights like Défi and La French Touch, these meetings promise to keep fashion firmly aligned with the market's gritty demands.

Finally, the magic behind the madness: Kering! This global Luxury group champions the development of legendary Houses in Fashion, Leather Goods, and Jewelry. From Gucci to Saint Laurent, Balenciaga to Alexander McQueen, they’re redefining luxury with creativity, ambition, and sustainability leading the charge. In 2023, Kering boasted 49,000 passionate employees and jaw-dropping revenue of €19.6 billion, proving it's a powerhouse of unstoppable energy!