Meet the Fashion Tech Maverick Turning Food Waste Into Couture that Even Kylie Minogue Loves!

Get ready to be WOWED by the spectacular journey of Batoul Al-Rashdan, a trailblazing force in the fashion tech world! Armed with a passion for Mother Earth and an arsenal of advanced tech knowledge, this innovative designer is shaking up the fashion game like never before.

Sustainability is the name of the game for Al-Rashdan, and her brand, Studio B.O.R, is all about providing eco-friendly solutions that make the environment shout, "THANK YOU!" From creating materials out of food waste to concocting bio-plastics that gracefully return to the soil, her pioneering work defies the ordinary. Imagine extracting vibrant colors from plant-based bacteria—now that’s a techy twist on going green!

She's not just about reimagining materials; Al-Rashdan's secret weapons include 3D printing, robotics, and parametric design. This visionary designer is taking the fashion world by storm, collaborating with none other than the Lebanese-Italian couturier Tony Ward. Together, they've crafted a mind-blowing parametric dress that hit the sensation bar at Paris Fashion Week and even caught the eye of superstar Kylie Minogue!

As a nominee in Fashion Trust Arabia’s Fashion Tech category, Al-Rashdan dreams big. Snagging this prestigious prize could catapult her even further into the stratosphere, offering her the exposure and support needed to push the envelope on cutting-edge technology. The thrill of winning would unlock opportunities for mentorship, networking with top-tier fashion gurus, and meaningful collaborations with global high-fashion brands.

The FTA 2024 Advisory Board cherry-picked 18 outstanding finalists, and the competition is fierce! With categories like Ready-to-Wear, Eveningwear, and the killer Fashion Tech Award, the stage is set for some intense showdowns. Esteemed board members like Erdem Moralioglu, Gaia Repossi, and Kelly Wearstler are on the lookout for the next monumental game-changer in fashion.

Be sure to keep a close eye on the results announced in Marrakesh on Oct. 24. This could be the moment Al-Rashdan bursts into the fashion spotlight with her environmentally-conscious and tech-infused masterpieces. Her story is one of bold dreams and innovative realities—truly a revolution in the making for the future of fashion! 🌿👗💡