Milan Fashion Week Stunned: French Pastry Vibes & Chic Nautical Elegance - Must See Now!

PAIN AU CHOCOLAT sensation! A winter seaside fantasy comes alive not in Deauville, France, but right at Milan Fashion Week. Get ready as Paul & Shark washes up with an irresistible French vibe that's making waves!

Imagine a cozy French breakfast scene at Milano's own Égalité with scrumptious pastries, charming bicycles, and nautical-themed decor. It's a taste of their Riviera resortwear line, a stunning homage to the brand's passion for exploration and the sea.

The fall 2025 spectacle, first dazzled at Pitti Uomo, effortlessly blends performance and Italian elegance. Picture this: cable-knit sweaters casually draped over rib-knit cardigans, plaid overshirts, and navy blue pea coats in subdued tones. It’s all about capturing that quintessential Italian chic with a breeze of nostalgia.

Oh, but there's more! The Boulangerie Deauville by Paul & Shark swings open its doors during the flamboyant Milan Men’s Fashion Week, sharing its warmth throughout.

This isn't just fashion; it's a bold rebranding journey for Paul & Shark, navigating away from its traditional sailing traits since 1976. They're embracing a laid-back, outdoorsy vibe while underscoring their commitment to sustainability and sea life through lively lifestyle activations.

Catch the seaside magic and immerse yourself in this transformative fashion narrative—where elegance meets the ocean.