Self-Taught Fashionista Chanel Scales Teams with SHEIN to Redefine Style with Daring 2025 Collection!

Hold on to your hats, because Chanel Scales is redefining fashion and shaking things up in the coolest way possible! Imagine growing up without much TV and diving into Vogue magazines – that's where Scales found her true calling. Now, she's launching her jaw-dropping fifth collection with none other than global fashion powerhouse SHEIN! Get ready to be wowed by SHEIN X SHINGO, dropping early 2025.

Scales, hailing from Cincinnati, Ohio, made waves in the fashion retail world before dazzling us with her own incredible designs. From her humble beginnings, working with major brands like Forever 21 and H&M, to moving to Charlotte in 2023, her journey is a whirlwind of ambition. After applying to SHEIN's innovative incubator program, SHEIN X, she found the perfect launchpad for her brand, SHINGO.

Thanks to SHEIN's support in manufacturing, marketing, and retail, Scales has reached unimaginable markets. "This opportunity has been amazing for me," she gushed, revealing how her captivating designs are resonating in unexpected places like Mexico.

But here's the kicker: Scales had ZERO formal training! Instead, she became a self-taught fashion maven, scouring libraries and bookstores for college fashion textbooks. Her determination is inspiring, and it's all about creating unique clothes that let women express themselves beyond the confines of retail's boring choices.

Scales pours her emotions into her collections, crafting designs that resonate deeply. Her collection, "Urban Jungle," emerged from a tough mental phase, asking herself what one might wear in a mental jungle. With daring animal prints, pleats, and vibrant hues, she's nailed the art of turning personal battles into stunning fashion statements. And brace yourself for her 2025 collection, inspired by Pantone's color of the year, Mocha Mousse. It's going to be a feast for the eyes!

Her brand, SHINGO, translates to "neck" in Kiswahili, exuding self-confidence and elegance. Scales insists that holding your head high and walking with confidence speaks volumes about who you are. Watching that newfound confidence in her customers as they strut in SHINGO is the cherry on top for her.

Scales is all about fostering self-expression and embracing one's identity. She's hosting dynamic community events at places like Social Status, promoting self-confidence and identity through conversations. And watch out, fashion world: she's got her sights set on luxury retailers like Saks Fifth Avenue and Neiman Marcus. With a contemporary collection coming in hot, Scales is primed to wow us all with designs starting at $200.

Get ready to experience fashion like never before, because Chanel Scales is here to turn the industry on its head and empower us all!