Skinny vs Curvy: Is the Fashion Industry Flipping the Script Again with Ozempic's Help?

Hold onto your hats, fashionistas and body image warriors! Get ready for the rollercoaster ride the fashion world is taking us on. Guess what? The high fashion industry just can't seem to decide on its beauty ideals. Once upon a time, the body positivity movement made everyone believe curves were here to stay. But wait, is skinny making a comeback?

Remember when the 2010s changed the game? Suddenly, it was all about embracing bodies of every size, with icons like Ashley Graham showing up on the cover of Sports Illustrated. Ah, the good old days when curves ruled the runway, and the Kardashians fueled global BBL frenzies.

Enter the 2020s, and things are shaking up! If we peek into Paris Fashion Week's backstage gossip, industry insiders are whispering—is skinny truly back for good? Could weight loss drugs like Ozempic be the magic potion steering the industry's taste?

Fast forward to the Autumn/Winter of 2024—did you know that in 8,800 looks, a mere 0.8 percent were plus-sized? Something's fishy. Check out Vogue's scoop on the situation. And everyone from Elon Musk to the coolest fashion insiders is talking about Ozempic as the new miracle worker.

Crazier still, at Paris Fashion Week 2025, you could count plus-sized models on two hands. If you blinked, you missed them strutting alongside those favored by designers who still cling to the traditional "skinny is elite" trope. Nan Li even giggled about how the "I love Ozempic" tee made waves in Berlin!

But heads up, the fashion world is nothing if not cyclical. Industry insiders wave goodbye to body positivity, but guess what's parked outside, revving for its return? Listen to Shaun Beyen spill the tea: trends bounce back, and in fashion, nothing is ever gone forever.

However you may feel about it, keep those shopping choices smart. It's all about what you, yes YOU, decide is chic. Fashion's pendulum will swing again, so buckle up for the next chapter, whatever it may be!