Sosandar's Bold Expansion: Can They Conquer Bath and Harrogate in Fashion's Fast Lane?

Guess which fashion-forward brand is making waves? Yep, it's the Cheshire-based Sosandar! They're taking the retail scene by storm with two brand-spanking-new locations, bumping their total to six swanky stores.

Originally strutting its stuff online, Sosandar is making serious headway as they aim for a whopping £40.5 million revenue by March 2025. So, where are these new fashion hubs, you ask? Get ready to shop till you drop in Bath and Harrogate—both are primo spots teeming with stylish Sosandar aficionados. Harrogate, with 76,800 residents, will see its new boutique in a vibrant position alongside Oliver Bonas, White Company, and Mint Velvet.
Meanwhile, Bath's SouthGate becomes even hotter! Slide right into the SouthGate next to Reiss and Oliver Bonas, right by the Bath Spa train station. Convenient, isn’t it? With other sizzling spots like Chelmsford, Marlow, and the Metrocentre near Newcastle, Sosandar's empire continues to expand.

Let's talk numbers—Sosandar strutted through Q3 with a cool £12 million in revenue, even as they shifted away from flashy discounts. The results? A dazzling swing in pre-tax profits and cash reserves soaring to £8.3m. Their game plan? Focus on profit and margin enhancement over sheer revenue, all while proving their multichannel mojo works wonders.

Omni-channel? Jackpot! As their partywear, knitwear, and denim flew off the shelves near Christmas, Sosandar established themselves as top bosses at giant partners like NEXT and M&S. And the numbers don’t lie: their gross margins in FY25 hit a smooth 62.2%. With sustained gains, the brand is on a profitable path towards a £10m profit before tax goal.

Curious about foot traffic? Sosandar stores aren't just meeting expectations, they're crushing it! Higher footfall and traffic signals a surge in online interest where stores are located. Plus, keep your eyes peeled for the NEXT homeware range collab launching in autumn 2025.

Investment guru Russ Mould believes Sosandar’s Xmas triumphs show it’s striking a chord with style-hungry shoppers. Shedding promotional frills might be tough, but Sosandar’s rising margins prove they've got this daring move dialed. Can they sustain the momentum in today’s cutthroat retail jungle? All eyes on you, Sosandar!