True Religion's Epic Transformation: Discover Who Just Took Control of the Fashion Icon!

Guess What Just Happened at True Religion?! 🎉 Big news in the fashion world as True Religion announced a major shakeup with private equity guru Acon Investments snagging a majority stake in the iconic brand. But wait, there's more! Joining the party, SB360 Capital Partners, helmed by American Eagle’s big boss Jay Schottenstein, also jumped into the mix. True Religion promises this epic deal is set to supercharge its product lineup and global influence, all while keeping its independent spirit alive!

True Religion, which famously made a comeback from bankruptcy five years ago thanks to its hip-hop vibe, reported a stunning 20% sales growth in 2023. That’s a jaw-dropping $280 million in sales, with an EBITDA of $80 million. Ka-ching!

This high-stakes investment follows a wild trend of old-timer independent brands getting snapped up by new owners. Just ask Kapital, a 40-year-old Japanese menswear brand recently acquired by LVMH-backed L Catterton, or check in with Vera Wang, now under the wing of brand management powerhouse WHP Global.

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